01805cam a2200337 a 4500 dictionaryofmark0000doyl CaSfIA 20250723005547.0 m o d cr|||||||||||| 110628s2011 enka od 000 0 eng d 2011453033 9780199590230 0199590230 (OCoLC)1148846488 DE-604 eng DEBBG NLE OCLCQ BTCTA YDXCP CDX BWX WS2 LML DLC CaSfIA lccopycat HF5412 .D69 2011 658.8003 22 QP 600 rvk WIR 810f stub Doyle, Charles, 1959- A dictionary of marketing / Charles Doyle. Oxford dictionary of marketing Marketing Oxford ; New York : Oxford University Press, c2011. 1 online resource (x, 436 pages : illustrations) Oxford paperback reference Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus. Marketing Dictionaries. Marketing Terminology. Wörterbuch. Marketing. swd https://archive.org/details/dictionaryofmark0000doyl Free eBook from the Internet Archive https://openlibrary.org/books/OL24910056M Additional information and access via Open Library dictionaryofmark0000doyl ark:/13960/t9b64r18c